About

Founded  by SUZANA JENAD ,a SYRIAN artist at heart with a deep love for fashion ,fabric ,and design, Suzana's journey in fashion started long before the brand was born.Growing up in DAMASCUS city surrounded by art, colors, and craftsmanship, she developed a deep appreciation for fabrics ,textures, and the emotional power of clothing.

Her journey took her across continents __especially BRASIL, a place she visited many time before she eventually lived there for an extended period .the country's vibrant culture, tropical colors ,and effortless sense of style became a powerful source of inspiration that profoundly influenced her creative identity.

This passion led her to pursue a formal fashion studies in São Paulo, where she deepened her knowledge in design ,sewing ,styling, and creative development.

In  2023 ,SÙD. atelier launched its first collection ,blending resort wear and timeless dresses.

SÙD. atelier reflects her passion for crafting beauty that feels both modern and effortlessly sophisticated, each garment is crafted to celebrate femininity ,confidence ,and the art of fine tailoring.The brand seamlessly merges Mediterranean elegance with Brazilian warmth___a reflection of Suzana's multicultural journey.

A major milestone awaits in 2026, with the opening of the SÙD. boutique in BEIRUT ,offering clients an intimate space to explore exclusive pieces and the brand's full creative world.

Alongside this online store makes SÙD. atelier accessible worldwide.

SÙD.atelier continues to evolve__driven by creativity, craftsmanship, and Suzana's lifelong dedication to learning  ,exploring ,and celebrating the beauty of women through fashion.